Forward Lemon Coconut protein bar packaging on a white background
Forward Lemon Coconut protein bar packaging on a white background - view 1
The Forward Bar packaging with ingredients and health benefits listed on a white background - view 2
The Forward Bar packaging with product details on a brown background - view 3
Nuts, seeds, and honey arranged in a rectangular pattern with health benefits listed. - view 4
Comparison chart of The Forward Bar whole food protein bar with conventional protein bars. - view 5
Person holding protein bars with text about ingredients and benefits - view 6
Lemon Coconut - view 7
Protein bars with text highlighting their ingredients and benefits on a green background - view 8
Nutritional information and ingredients of each Forward Bar flavor - view 9
Two people holding packages with text about building a movement rooted in realness, transparency, and real nutrition. - view 10
Whole Food Protein Bar

The Forward Bar

12g of complete protein and 25+ whole-food vitamins and minerals — magnesium, omega-3s, zinc, fiber, and more. In one bar. Replaces your powder, multivitamin, and afternoon snack.

No protein powder No refined sugar No Seed Oils No fillers Gluten free Dairy free Soy free
Build Your Bundle
Nutrition & Ingredients
Chocolate Chip
Chocolate Chip 9 bars $33.99
0
Lemon Coconut
Lemon Coconut 9 bars $33.99
0
Mint Chip
Mint Chip 9 bars $33.99
0
Vanilla Chai
Vanilla Chai 9 bars $33.99
0
Variety Pack
Variety Pack 12 bars $46.74
0
Buy More, Save More
  • 2 boxes – 5% off
  • 3-5 boxes – 10% off
  • 6+ boxes – 15% off
  • Subscribe – 15% off

🔒 Add packs to unlock free shipping $0.00 / $60
FREE Shipping over $60 (subscription) · $90 (one-time)
Subtotal $0.00
FREE Shipping over $60 (subscription) · $90 (one-time)
Arrives in 3-7 Business Days
30-day guarantee
Complete Nutrition — nutrient dense, whole food ingredients
All 9 essential amino acids — complete protein
Real flavor — no mysterious "natural flavors"
Low Glycemic — ~35 glycemic Index
Certified organic facility — made in the USA
Ingredients and nutrition facts a cross skus on a white background
No Protein Powder
Plant-Based
No Seed Oils
Soy-Free
Refined Sugar Free
GMO-Free
Gluten Free
100% Whole Foods
Organic
Nothing Artificial

Benefits

Don't Just Trust Us…

Real People. Real Results.

★★★★★

Excellent Product!

I just reordered these as they definitely live up to the description. Best protein bar I’ve had and super healthy.

Susie
Susie
✓ Verified Buyer
★★★★★

Exceptional in every way

I’m genuinely impressed with The Forward Bar. It’s rare to find a product that not only tastes incredible but also stays true to a meaningful mission. The flavor is outstanding and the ingredients are clean, thoughtful, and clearly chosen with intention.

Douglas
Douglas
✓ Verified Buyer
★★★★★

Delicious & Filling

I normally do not eat protein bars. My line is “I would rather have a turkey sandwich." That has changed. Now when I am hungry and need to eat something quickly, I will have a Forward Bar.

Karen
Karen
✓ Verified Buyer

Why It Works

Seven Ingredients.Every One Intentional.

We didn't pick these ingredients because they were trendy or cheap

Protein and Omega-3s. In One Seed.

Complete protein with all 9 essential amino acids in the ratios your body needs.

~25% protein by weight, whole and never extracted.

Omega-3s, magnesium, and iron — the cofactors your body needs to actually use the protein.

Complete protein + micronutrients

PROTEIN

12 g

whole food

FIBER

4 g

per bar

MAGNESIUM

45 %

daily value

GLYCEMIC INDEX

~35

low GI

Athlete background image

WHAT'S NOT INSIDE

The ingredients we refuse to use.

The bar industry has a transparency problem. We think you deserve to know what goes into most other bars, and why it's not in this one.

Protein Powder

What they are: Starts as a whole food — pea, whey, or soy — ends as an isolated powder. Processed through industrial extraction. Heat, acid, and chemical solvents strip the protein away from everything else: the fiber, the enzymes, the fats, the cofactors. What you get is a concentrated powder that hits a number on a label, but arrives in your body without the context that makes protein usable.

We skip it because real food delivers the protein and supporting nutrients your body needs.

Seed Oils

What they are: Canola, sunflower, soybean, and vegetable oils are industrially refined using high heat and chemical solvents. This process creates a product extremely high in omega-6 fatty acids — and generates oxidized byproducts that can contribute to systemic inflammation. Used as cheap binders or to extend shelf life.

Instead of Seed Oils, we use whole almonds, hemp seeds, and flax to deliver healthy fats from the source.

"Natural Flavors"

What they are: FDA umbrella term that can include hundreds of compounds — heavily processed, chemically modified, and combined in ways that bear no resemblance to the original food. Created in "flavor labs" and designed to trigger your brain's reward response.

Instead of unknown chemical compounds, we chose real ingredients like Chai Spices, Lemon Oil, Peppermint Oil, Vanilla extract.

Replace More than your protein bar

The Smarter Way to Invest in Your Health.

Replace over $3.00/day in supplements with The Forward Bar. Here's the math.

1

Generic Protein Bar

$3.00 per day
Supplement % DV Daily cost

Magnesium Glycinate

Pure Encapsulations - 180ct - $39

45%

$0.75

Manganese Bisglycinate

Thorne - 60ct - $15

80%

$0.25

Copper Bisglycinate

Thorne - 60ct - $16

70%

$0.27

Phosphorus / Bone Support

Pure Encapsulations - $35/60ct

40%

$0.58

Zinc Bisglycinate

Thorne - 60ct - $20

25%

$0.33

Omega-3

Nordic Naturals - 60ct - $38

~2g ALA

$0.63

Prebiotic Fiber

Organic India Psyllium - $25

25%

$0.28

Generic Protein bar + supplement stack

$3.00 + $3.09

$6.09 per day
3

The Forward Bar

12g whole food protein - replaces every supplement above - one bar

$3.78 subscribe & save price

Annual savings

$843+

vs. generic bar + supplements

Generic Bar $3.00
+ Supplement Stack $3.09
Daily Total $6.09
The Forward Bar $3.78

One Forward Bar Delivers

  • 12g complete protein
  • 45% DV Magnesium
  • 80% DV Manganese
  • 70% DV Copper
  • 40% DV Phosphorus
  • 25% DV Zinc
  • ~2g plant Omega-3s (ALA)
  • B1, B2, B3, B6 - Iron - Potassium

No pill bottles. No isolates.

Supplement costs: Pure Encapsulations Mag Glycinate 180ct $39 ($0.75/day) at shop, Thorne Manganese 60ct $15 ($0.25/day), Thorne Copper 60ct $16 ($0.27/day), Pure Encapsulations Bone Nutrients 80ct $35 ($0.58/day), Thorne Zinc 60ct $20 ($0.33/day), Nordic Naturals Ultimate Omega 60ct $35 ($0.58/day), Organic India Psyllium 90ct $25 ($0.28/day) = $3.09/day. Forward Bar at subscribe & save. Annual savings = ($6.09 - $3.78) * 365 = $843.

How We Stack Up

The Forward Bar vs. The Competition

Most bars share ingredients. None share our whole-food approach.

Category RXBAR Truvani Only Bar Jacob Bar Barebells
High Protein 12g 12g 8g 20g 20g
Don't Stop Here
100% real food Seeds and dates Processed protein & natural flavors Cane sugar Highly-processed protein Ultra-processed
Processed Protein Powder Free Pumpkin and hemp seeds Egg white powder Nuts Whey protein powder Whey protein powder
100% Organic Ingredients
Seed Oil Free
No Artificial or Natural Flavors Real food flavoring Natural flavors Real food flavoring Real food flavoring Artificial & natural flavors
Refined Sugar Free Dates & honey Dates Cane sugar Dates & honey Maltitol, Polydextrose, Sucralose
Plant-Based 100% vegetarian Egg white powder 100% vegetarian Animal based Animal based
Omega-3 Rich Hemp & flax Minimal, if any Minimal, if any Minimal Minimal, if any
Unprocessed Dietary Fiber Psyllium husk, seeds, dates Dates & nuts Dates & nuts Tapioca fiber Polydextrose
Nutrient Dense Replace your supplement Lacking essential nutrients Lacking essential nutrients Stripped and isolated Stripped and isolated
Overall Real food. Protein packed. No compromises. Processed protein and natural flavors Clean ingredient but low protein Protein from highly-processed powders Ultra-processed candy bar in disguise
Category RXBAR Truvani Only Bar Jacob Bar Barebells
High Protein 12g 12g 8g 20g 20g
Don't Stop Here
100% real food Seeds and dates Processed protein & natural flavors Cane sugar Highly-processed protein Ultra-processed
Processed Protein Powder Free Pumpkin and hemp seeds Egg white powder Nuts Whey protein powder Whey protein powder
100% Organic Ingredients
Seed Oil Free
No Artificial or Natural Flavors Real food flavoring Natural flavors Real food flavoring Real food flavoring Artificial & natural flavors
Refined Sugar Free Dates & honey Dates Cane sugar Dates & honey Maltitol, Polydextrose, Sucralose
Plant-Based 100% vegetarian Egg white powder 100% vegetarian Animal based Animal based
Omega-3 Rich Hemp & flax Minimal, if any Minimal, if any Minimal Minimal, if any
Unprocessed Dietary Fiber Psyllium husk, seeds, dates Dates & nuts Dates & nuts Tapioca fiber Polydextrose
Nutrient Dense Replace your supplement Lacking essential nutrients Lacking essential nutrients Stripped and isolated Stripped and isolated
Overall Real food. Protein packed. No compromises. Processed protein and natural flavors Clean ingredient but low protein Protein from highly-processed powders Ultra-processed candy bar in disguise
5.0
Rated 5.0 out of 5 stars
Based on 79 reviews
Total 5 star reviews: 77 Total 4 star reviews: 1 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
99%would recommend these products
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79 reviews
  • J
    Joe
    Verified Buyer
    Reviewing
    Variety Pack
    I recommend this product
    Rated 5 out of 5 stars
    4 weeks ago
    Go-to bar (meal)

    I like to order the variety pack, but don't know which is my favorite yet, they're all so good. This is my go-to bar when I need a quick and healthy breakfast or pre/post work-out meal. The Forward bars aren't full of sugar and processed ingredients like many bars out there are. They are simply organic nuts, seeds and fruit, and high in protein, which is what a complete meal should be. I always keep a box at my work desk.

    Was this helpful?
  • JD
    Julian D.
    Verified Buyer
    Reviewing
    Lemon Coconut
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Anytime, Any Place

    As someone nutrition-conscious and who likes to snack all day, it was a delight to find that Forward fits into any and all of my fueling opportunities. The sweetness of Lemon Coconut gets my body going before a 5AM workout, and the flavors including chocolate satisfy my afternoon sweet tooth. Feels clean to eat, is enough sustenance for a workout or to bridge between meals, and never causes any gut changes. I will be continuing to order in bulk.

    Was this helpful?
  • C
    Catherine
    Reviewing
    Variety Pack
    I recommend this product
    Rated 5 out of 5 stars
    3 hours ago
    5 Stars

    Excellent! I have tried the Mint Chip flavor in this four-flavor variety pack. The bar has 280 calories, and the ingredient list shows 4 g fiber, 12 g protein and none of the protein comes from protein powders, honey and dates provide the sweetness (2 of the 12g of sugar are added), a heart-healthy combination of no sodium and 470mg of potassium, saturated fats are only 4g of the total 20g unsaturated fats. The bar is soft and chewy and positively delicious! I look forward to trying the other flavors. Portion control is required since the bar is 280 calories, mostly due to the nuts, seeds, and dates, but we eaters are getting much more nutrition in those 280 calories if we were eating milk chocolate or even other protein bars (really, most protein bars are glorified candy bars with precious little nutritional benefit).

    Was this helpful?
  • R
    Richard
    Reviewing
    Variety Pack
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Tatses great, bars are moist and delicious and i dont feel like im eating a bunch of chemicals i cant pronouce. Great product, grrat customer setvice.

    Was this helpful?
  • RS Profile picture for Rick S.
    Rick S.
    Verified Reviewer
    Reviewing
    Variety Pack
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Excellent Tasting - 'Clean' Protein Bars

    I've tried a bunch of different brands of protein bars in the past. Only to be disappointed over the quality of products available. Too many came with sugar alcohols (from my research these are biologically inflammatory), other negative ingredients. I ordered the Variety Pack and was really surprised at how consistently good each bar was. Naturally sweetened, these are my 'go to' choice to give me that late afternoon boost, without the guilt.

    Here's the bonus too. Their Customer Service is excellent too! When I had not received the initial order I reached out via email to let them know. They immediately responded by shipping a replacement box! That was completely unexpected and appreciated.

    But... a few days later the delivery was given to me and I emailed them to let them know I had received the initial order and needed to now pay for the replacement order - they wouldn't have it. Saying that "thank you for letting us know, payment is not necessary and we hope you enjoy your bars." That's Nordstrom's level of customer service to me, which makes me even more loyal.

    Was this helpful?
FAQ

Frequently Asked Questions

Why doesn't The Forward Bar have protein powder?

The Forward Bar is made with whole food ingredients and doesn't rely on processed protein powders. We believe in using natural, nutrient-dense ingredients that provide sustained energy.

What is Psyllium Husk and why is it an ingredient in The Forward Bar?

Psyllium husk is a natural fiber that supports digestive health and helps create a satisfying texture in our bars without artificial additives.

What is The Forward Bar sweetened with?

The Forward Bar is sweetened naturally with dates and other whole food sweeteners, avoiding refined sugars and artificial sweeteners.

What makes The Forward Bar different from other protein bars?

Our bars are made with whole, unprocessed ingredients following ancestral nutrition principles. No lab-created proteins, artificial additives, or processed sugars.

Where is The Forward Bar made?

The Forward Bar is made in certified facilities using the highest quality standards and safety protocols.

How long does The Forward Bar last?

Each Forward Bar has a shelf life of 12 months when stored properly. Check the best by date on each package.

How should I store The Forward Bar?

Store The Forward Bar in a cool, dry place away from direct sunlight. No refrigeration required.

Is The Forward Bar certified organic?

Many of our ingredients are organic, and we're working toward full organic certification. Check individual product labels for specific certifications.