The Bar We Couldn't Find

It started with a simple problem - even the "healthiest" protein bars on the market didn't meet our standards. Protein bars left us with a choice: either eat something low in protein, high in sugar, but clean ingredients, or choke down a chalky bar loaded with processed powders, synthetic fibers, and ingredients our grandparents wouldn't recognize.

We were two health-obsessed professionals with busy lives and high standards. We wanted clean, whole food fuel that could keep up with us. Something we'd feel proud to eat and even prouder to share.

So we made it ourselves.

More than a snack. The Forward Bar is a symbol of our unwavering pursuit to redefine snacking by bring real food to you.

Built for how we really live.

Forward Bar Ingredients
Forward Bar Story Forward Bar Story
Forward Bar Story Forward Bar Story

From Our Kitchen to the World

It started in our South Florida kitchen. Mixing, rolling, testing, tweaking. We combined dates, seeds and honey-whole ingredients we found in our pantry, not in a lab. We wanted complete protein, clean fuel, and zero compromise.

Emily brought her expertise as an institute for integrative Nutrition (IIN) certified health coach, with a passion for wellness and food that heals. Joe brought his commitment to holistic living, which was inspired by his plant-based lifestyle and upbringing.

Together, we created something that worked. Something we could trust. Something that felt good in our bodies and aligned with our values. When we shared it with friends and family, the response was unanimous. "This doesn't just taste healthy. It just tastes amazing."

No Powders. No Fillers. No B.S.

The Forward Bar isn't built in a lab. It's built on principles.

Made with 100% whole foods

Made with 100% whole foods

Free from protein powders, sugar alcohols, and processed syrups

Free from protein powders, sugar alcohols, and processed syrups

Naturally sweetened with dates and raw honey

Naturally sweetened with dates and raw honey

Powered by complete plant-based protein from seeds

Powered by complete plant-based protein from seeds

Shelf-stable thanks to nature, not chemicals

Shelf-stable thanks to nature, not chemicals

We don't hide behind marketing fluff. We show you the ingredients, and we tell you why they're there.

Forward Bar

Why The Forward Bar?

Because we believe food should move you, not just through your day, but toward your best self.

This is for the 5 a.m. runner, the parent racing out the door, the athlete between sets, the entrepreneur juggling five meetings, and anyone refusing to settle for less–than.

We built The Forward Bar to fuel your next step, whether that's a workout, a work call, or a life–changing decision.

Wherever you're headed, let Forward fuel you.

Meet the Founders

Together, we're building more than a snack. We're building a movement rooted in realness, transparency and wellness that lasts.

Emily

IIN-certified health coach. Recipe alchemist. Master of clean indulgence. Believes food should both heal and taste amazing.

Emily and Joe

Joe

Grew up in a plant-based household. Practices what he preaches: movement, mindfulness and nutrition, without compromise.

Our Promise

No shortcuts.

No synthetic "science."

Just real functional fuel that supports progress, purpose and presence.

If it's not something you'd find in your kitchen, it's not in our bar. This isn't a protein bar pretending to be food. It is food—whole, vibrant, powerful—that just so happens to be a protein bar.

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