The Forward Bar packaging with variety pack on a white background
The Forward Bar packaging with variety pack on a white background - view 1
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Protein bars with text highlighting their ingredients and benefits on a green background - view 3
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The Forward Bar packaging with product details on a brown background - view 5
The Forward Bar packaging with ingredients and health benefits listed on a white background - view 6
Comparison chart of 'The Forward Bar' whole food protein bar with conventional protein bars. - view 7
Nutritional information and ingredients of various flavored bars on a white background. - view 8
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Variety Pack

The Forward Bar

More than just protein. The Forward Bar gives you balanced macros and real micronutrients naturally from whole foods, nothing processed.

  • 12g of protein from whole food, never powders or isolates
  • Packed with magnesium, omega-3s, zinc, iron, and more
  • 8-10 certified organic ingredients, made in the USA
Gluten free Dairy free Soy free Kosher
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Nutrition & Ingredients
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Variety Pack
Variety Pack 12 bars Try All Four Flavors $46.74
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Chocolate Chip
Chocolate Chip 9 bars Real Dark Chocolate. Real Satisfaction. $33.99
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Lemon Coconut
Lemon CoconutSold Out - Restocking Soon! 9 bars Bright Citrus. Tropical Escape. $33.99Sold Out - Restocking Soon!
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Mint Chip
Mint Chip 9 bars Cool Peppermint Meets Rich Chocolate $33.99
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Vanilla Chai
Vanilla ChaiSold Out - Restocking Soon! 9 bars Warming Spices. Smooth Vanilla. $33.99Sold Out - Restocking Soon!
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  • Chocolate Chip Chocolate Chip 9 Bars · Real Dark Chocolate. Real Satisfaction.
  • Mint Chip Mint Chip 9 Bars · Cool Peppermint Meets Rich Chocolate
  • Vanilla Chai Vanilla Chai 9 Bars · Warming Spices. Smooth Vanilla.
  • Lemon Coconut Lemon Coconut 9 Bars · Bright Citrus. Tropical Escape.
  • Variety Pack Variety Pack 12 Bars · Try All Four Flavors

Replaces Your Protein Bar and Your Afternoon Snack, and Simplifies Your Supplement Stack

The bar that finally gets the balance right with whole-food ingredients and real protein. Just seven whole foods that deliver 12g of complete protein, 4g fiber, and 25+ vitamins and minerals. No protein powder, no seed oils, no refined sugar, and nothing artificial. Available in four flavors: Chocolate Chip, Lemon Coconut, Mint Chip, and Vanilla Chai.

Store in a cool, dry place away from direct sunlight – no fridge required.

PROTEIN12gwhole food
FIBER4gper bar
MAGNESIUM45%daily value
GLYCEMIC~35low GI
softchewycrunchyhard
  • Organic
  • Seed Oil Free
  • Gluten Free
  • Kosher

Breakfast on the move

Complete protein and fiber that hold you until lunch without the mid-morning crash.

Before or after a workout

All 9 essential amino acids, plus the magnesium and iron your body needs to actually use them.

The 3pm slump

Low glycemic (~35 GI) means steady energy — not a sugar spike followed by a crash.

Anywhere life takes you

No refrigeration needed, 12-month shelf life. Toss one in a gym bag, carry-on, or glovebox.

Chocolate Chip Ingredients*: Pumpkin Seeds, Hemp Seeds, Dates, Almonds, Raw Unfiltered Honey, Flax Seeds, Chocolate Chips (Fair Trade Cacao, Upcycled Dates, Fair Trade Cacao Butter), Psyllium Husk

Vanilla Chai Ingredients*: Pumpkin Seeds, Hemp Seeds, Dates, Almonds, Raw Unfiltered Honey, Flax Seeds, Psyllium Husk, Chai Spice (Cinnamon, Cardamom, Ginger, Clove, Nutmeg), Vanilla Extract

Lemon Coconut Ingredients*: Pumpkin Seeds, Hemp Seeds, Dates, Almonds, Raw Unfiltered Honey, Flax Seeds, Shredded Coconut, Lemon Oil, Psyllium Husk, Lemon Zest

Mint Chip Ingredients*: Pumpkin Seeds, Hemp Seeds, Dates, Almonds, Raw Unfiltered Honey, Flax Seeds, Chocolate Chips (Fair Trade Cacao, Upcycled Dates, Fair Trade Cacao Butter), Psyllium Husk, Peppermint Oil

*All ingredients are organic

Ingredients and nutrition facts a cross skus on a white backgroundVariety Pack
No Protein Powder
Plant-Based
No Seed Oils
Soy-Free
Refined Sugar Free
GMO-Free
Gluten Free
100% Whole Foods
Organic
Nothing Artificial

Benefits

Don't Just Trust Us…

Real People. Real Results.
★★★★★

Excellent Product!

I just reordered these as they definitely live up to the description. Best protein bar I’ve had and super healthy.

Susie
Susie
✓ Verified Buyer
★★★★★

Exceptional in every way

I’m genuinely impressed with The Forward Bar. It’s rare to find a product that not only tastes incredible but also stays true to a meaningful mission. The flavor is outstanding and the ingredients are clean, thoughtful, and clearly chosen with intention.

Douglas
Douglas
✓ Verified Buyer
★★★★★

Delicious & Filling

I normally do not eat protein bars. My line is “I would rather have a turkey sandwich." That has changed. Now when I am hungry and need to eat something quickly, I will have a Forward Bar.

Karen
Karen
✓ Verified Buyer

Why It Works

Seven Ingredients.Every One Intentional.

We didn't pick these ingredients because they were trendy or cheap

Protein and Omega-3s. In One Seed.

Complete protein with all 9 essential amino acids in the ratios your body needs.

~25% protein by weight, whole and never extracted.

Omega-3s, magnesium, and iron — the cofactors your body needs to actually use the protein.

Complete protein + micronutrients

PROTEIN

12 g

whole food

FIBER

4 g

per bar

MAGNESIUM

45 %

daily value

GLYCEMIC INDEX

~35

low GI

Athlete background image

WHAT'S NOT INSIDE

The ingredients we refuse to use.

The bar industry has a transparency problem. We think you deserve to know what goes into most other bars, and why it's not in this one.

Protein Powder

What they are: Starts as a whole food — pea, whey, or soy — ends as an isolated powder. Processed through industrial extraction. Heat, acid, and chemical solvents strip the protein away from everything else: the fiber, the enzymes, the fats, the cofactors. What you get is a concentrated powder that hits a number on a label, but arrives in your body without the context that makes protein usable.

We skip it because real food delivers the protein and supporting nutrients your body needs.

Seed Oils

What they are: Canola, sunflower, soybean, and vegetable oils are industrially refined using high heat and chemical solvents. This process creates a product extremely high in omega-6 fatty acids — and generates oxidized byproducts that can contribute to systemic inflammation. Used as cheap binders or to extend shelf life.

Instead of Seed Oils, we use whole almonds, hemp seeds, and flax to deliver healthy fats from the source.

"Natural Flavors"

What they are: FDA umbrella term that can include hundreds of compounds — heavily processed, chemically modified, and combined in ways that bear no resemblance to the original food. Created in "flavor labs" and designed to trigger your brain's reward response.

Instead of unknown chemical compounds, we chose real ingredients like Chai Spices, Lemon Oil, Peppermint Oil, Vanilla extract.

The Smarter Way to Invest in Your Health

One bar covers a real share of the supplement shelf — magnesium, zinc, fiber and plant omega-3s — for less than the bottles cost.

See the nutrient swap

How We Stack Up

The Forward Bar vs. The Competition

Most bars share ingredients. None share our whole-food approach.

Category RXBAR Truvani Only Bar Jacob Bar Barebells
High Protein 12g 12g 8g 20g 20g
Don't Stop Here
100% real food Seeds and dates Processed protein & natural flavors Cane sugar Highly-processed protein Ultra-processed
Processed Protein Powder Free Pumpkin and hemp seeds Egg white powder Nuts Whey protein powder Whey protein powder
100% Organic Ingredients
Seed Oil Free
No Artificial or Natural Flavors Real food flavoring Natural flavors Real food flavoring Real food flavoring Artificial & natural flavors
Refined Sugar Free Dates & honey Dates Cane sugar Dates & honey Maltitol, Polydextrose, Sucralose
Plant-Based 100% vegetarian Egg white powder 100% vegetarian Animal based Animal based
Omega-3 Rich Hemp & flax Minimal, if any Minimal, if any Minimal Minimal, if any
Unprocessed Dietary Fiber Psyllium husk, seeds, dates Dates & nuts Dates & nuts Tapioca fiber Polydextrose
Nutrient Dense Replace your supplement Lacking essential nutrients Lacking essential nutrients Stripped and isolated Stripped and isolated
Overall Real food. Protein packed. No compromises. Processed protein and natural flavors Clean ingredient but low protein Protein from highly-processed powders Ultra-processed candy bar in disguise
Category RXBAR Truvani Only Bar Jacob Bar Barebells
High Protein 12g 12g 8g 20g 20g
Don't Stop Here
100% real food Seeds and dates Processed protein & natural flavors Cane sugar Highly-processed protein Ultra-processed
Processed Protein Powder Free Pumpkin and hemp seeds Egg white powder Nuts Whey protein powder Whey protein powder
100% Organic Ingredients
Seed Oil Free
No Artificial or Natural Flavors Real food flavoring Natural flavors Real food flavoring Real food flavoring Artificial & natural flavors
Refined Sugar Free Dates & honey Dates Cane sugar Dates & honey Maltitol, Polydextrose, Sucralose
Plant-Based 100% vegetarian Egg white powder 100% vegetarian Animal based Animal based
Omega-3 Rich Hemp & flax Minimal, if any Minimal, if any Minimal Minimal, if any
Unprocessed Dietary Fiber Psyllium husk, seeds, dates Dates & nuts Dates & nuts Tapioca fiber Polydextrose
Nutrient Dense Replace your supplement Lacking essential nutrients Lacking essential nutrients Stripped and isolated Stripped and isolated
Overall Real food. Protein packed. No compromises. Processed protein and natural flavors Clean ingredient but low protein Protein from highly-processed powders Ultra-processed candy bar in disguise
4.6
Rated 4.6 out of 5 stars
Based on 246 reviews
90%would recommend these products
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246 reviews
  • R
    Richard
    Reviewing
    Variety Pack
    I recommend this product
    Rated 5 out of 5 stars
    4 hours ago
    5 Stars

    Great tasting!

    Was this helpful?
  • D
    Deborah
    Reviewing
    Variety Pack
    I recommend this product
    Rated 5 out of 5 stars
    7 hours ago
    5 Stars

    I tried to contact Shop previously via email to get a refund as they refuse to give money back if you didn’t pay an extra fee at checkout to be able to get a refund, but they don’t make it obvious. There were two charges from them for over $100.

    I received an email a week or so after I called saying oh we can send you another free box but why would I want more of something I thought tasted really bitter and not good? I want a refund. Can you help me get this taken care of?

    Was this helpful?
  • D
    Debbie
    Reviewing
    Mint Chip
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    5 Stars

    Love the real ingredients and taste. Gentle on digest and provides smooth energy.

    Was this helpful?
  • DC
    dave c.
    Verified Buyer
    Reviewing
    Variety Pack
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Dave c

    I love them!I would love to order a subscription for my other home.

    Was this helpful?
  • A
    Andrea
    Reviewing
    Chocolate Chip
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    5 Stars

    These bars have a good amount of protein from clean, simple ingredients (no gluten, soy or dairy). They have a good taste and texture -- not too hard or chewy. So glad these bars are now certified kosher!

    Was this helpful?
FAQ

Frequently Asked Questions

What is The Forward Bar sweetened with?

Whole dates and a small amount of raw, unfiltered honey — that's it. No refined sugar, no syrups (no brown rice or tapioca syrup), and no sugar alcohols. Because the sweetness comes from whole fruit, it arrives with fiber and minerals attached, which is part of why the bar stays low-glycemic (GI around 35).

What is Psyllium Husk and why is it an ingredient in The Forward Bar?

Psyllium husk is a soluble plant fiber — the same fiber used in everyday digestive support — with an FDA-authorized health claim behind it. In the bar it does two jobs: it binds everything together naturally (no seed oils or gums needed) and it adds gut-friendly fiber that helps you stay full.

Learn More

How long does The Forward Bar last?

Each Forward Bar has a shelf life of 12 months when stored properly. Check the best by date on each package.

How should I store The Forward Bar?

Store The Forward Bar in a cool, dry place away from direct sunlight. No refrigeration required. If you like a firmer, denser bite, pop it in the fridge; it's great chilled and travels fine either way.

What are The Forward Bar's certifications?

The Forward Bar is verified Seed Oil Safe by Seed Oil Scout and certified kosher by EarthKosher. It's made in a USDA-certified organic facility with organic ingredients from certified-organic suppliers. By formulation it's also gluten-free, dairy-free, and soy-free.

Shop Seed-Oil Free

Do protein bars cause bloating or constipation?

Some do — and the usual culprit is sugar alcohols (like maltitol, erythritol, and sorbitol), which ferment in the gut and cause the bloating and gas people report from "diet" protein bars. The Forward Bar uses none. Instead it has 4g of whole-food fiber, including soluble fiber from psyllium and flax, which supports digestion rather than upsetting it. As with any fiber, give your body a little time to adjust and drink water.

What are sugar alcohols, and why aren't they in The Forward Bar?

Sugar alcohols are low-calorie sweeteners — erythritol, maltitol, xylitol, sorbitol — that let a bar advertise "1g sugar" while still tasting sweet. The catch is they're a common cause of bloating and digestive discomfort, because they ferment in the gut. We don't use any of them. The Forward Bar is sweetened with whole dates and a little raw honey, so we never need a sugar alcohol to fake a low number.

Can kids eat The Forward Bar?

Yes — it's a whole-food snack of seeds, almonds, dates, and honey. With no protein powder, no sugar alcohols, no seed oils, or no artificial ingredients, which makes it a genuinely clean option for kids. Two things to note: it contains almonds (a tree nut), and because it contains raw honey, it's not suitable for children under 12 months. For younger kids, a half bar is usually plenty.